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Urban Tactical
Laser Tag

Urban Tactical
Laser Tag

Urban Tactical LT delivers futuristic tactical laser tag equipment and immersive arena design infused with urban street culture, creating a bold, aggressive visual identity for organized teams, premium venues, and serious competitors.
Urban Tactical LT delivers futuristic tactical laser tag equipment and immersive arena design infused with urban street culture, creating a bold, aggressive visual identity for organized teams, premium venues, and serious competitors.

Tough ABS Body

Built with a tough ABS body to withstand intense gameplay and repeated commercial use.

Realistic Impulse Recoil

Realistic impulse recoil adds satisfying physical feedback, creating a more immersive and exciting battle experience.

Removable Battery

The removable battery makes charging and swapping power quick, easy, and convenient during busy sessions.

Body Illumination

Body illumination clearly shows team color and hit feedback, improving gameplay awareness and player engagement.

Game Indication Lights

Game indication lights display ammunition and special gameplay status, helping players stay informed during gameplay.

Built for intense play, lasting performance, and competitive action.

Designed for venues and players who want commercial-grade reliability and a more immersive game experience. Great for indoor or outdoor play, it delivers the durability, performance, and versatility needed for casual teams, event operators, and serious competitors alike.

Choose Your Combat Strategy

Combat strategy starts with choosing the right tagger for your style of play. Urban Tactical LT offers two distinct tagger models designed for different forms of engagement. The rifle is built for precision, stability, and greater long-range control, while the compact two-handed model is made for speed, maneuverability, and aggressive close-range action. Both share the same sleek armored construction, illuminated accents, and futuristic tactical design, delivering a bold and durable presence on the field.

Reaper 768

The Reaper 768 rifle features sleek armored surfaces, illuminated details, and a bold futuristic look. Built for distance combat, its longer profile conveys precision, stability, and strong long-range performance.

Havoc 406

The Havoc 406 shares the same futuristic tactical design in a compact two-handed form built for speed and control. Its shorter, more aggressive silhouette is made for close-range encounters, with a durable, maneuverable feel and the same cohesive visual identity.

Havoc 406

The Havoc 406 shares the same futuristic tactical design in a compact two-handed form built for speed and control. Its shorter, more aggressive silhouette is made for close-range encounters, with a durable, maneuverable feel and the same cohesive visual identity.

Precision Design

Quality is reflected in every detail, from the fit of each surface to the consistency of the overall form. Urban Tactical LT is designed to deliver a refined, durable, and premium finish that reinforces its bold tactical identity.

Arena Design for Competitive Combat

Our arena design service creates high-impact laser tag environments engineered for competitive play, premium venues, and players who want a more immersive, serious experience. From floorplan strategy and wall systems to lighting design and visual atmosphere, every element is crafted to combine futuristic tactical aesthetics with urban street culture influence, delivering a bold, high-performance space that feels premium, intense, and unmistakably original.

Laser Tag Clubs

Built for clubs that want a more organized, competitive experience. Durable equipment and immersive design support repeat events and serious team play.

Corporate Experiences

Great for corporate groups looking for a high-energy team experience. It adds a premium, memorable edge to team building and private events.

Enthusiasts and Collectors

Ideal for enthusiasts who value design, realism, and performance. Its bold visual identity also makes it appealing to collectors.

Entertainment Venues

Designed for businesses that want a premium attraction with strong visual impact. It helps create a more immersive experience that stands out and drives engagement.

Behind the Scenes Explanation

Behind the Scenes Explanation

Generative AI Product Design & Development

Generative AI Product Design & Dev

As an artist, I direct every part of the creative process, including the workflow and tools used to realize the work. AI is one of many tools in my creative wrokflows, helping me quickly explore ideas, develop concepts, and bring them to life. As a solo artist, AI expands my ability to produce high-quality work efficiently and function more like a full-service creative studio across concept development, branding, and visual design.
I establish the overall creative direction by defining the concept, color palette, and subject matter. Using traditional design methods, I created the logo, website layout, and web graphics. I used AI tools selectively for the final gun render, video generation, and portions of the photo editing process, while carefully curating and refining every image to maintain a cohesive visual language.

As an artist, I direct every part of the creative process, including the workflow and tools used to realize the work. AI is one of many tools in my creative wrokflows, helping me quickly explore ideas, develop concepts, and bring them to life. As a solo artist, AI expands my ability to produce high-quality work efficiently and function more like a full-service creative studio across concept development, branding, and visual design.
I establish the overall creative direction by defining the concept, color palette, and subject matter. Using traditional design methods, I created the logo, website layout, and web graphics. I used AI tools selectively for the final gun render, video generation, and portions of the photo editing process, while carefully curating and refining every image to maintain a cohesive visual language.

Apps & Local AI System Setup Used in This Workflow

AI ModelsTools

Flux.1, Flux.2
Nano Banana
Tripo3D
ChatGPT

ComfyUI
AI-Toolkit
Prism Pipeline
Procreate
Blender
Photoshop
Affinity
Primary WorkstationHeadless Render Node
OS
Windows 11
Rocky Linux 8.10
CPU
Ryzen 9 7900X 12 Core
Ryzen 9 7900X 12 Core
RAM
64 GIG
64 GIG
GPU
RTX 5090 32 GIG VRAM
RTX 5090 32 GIG VRAM

Project Branding

This project reimagines laser tag as a more premium, immersive, and culturally relevant experience. Designed for players who value competition, realism, and strong visual identity, the concept moves beyond traditional arcade aesthetics to create something more intense, modern, and distinctive.

Target Audience

Designed for competitive and enthusiast players, this experience appeals to those who value performance, realism, and a more serious style of gameplay. It also speaks to premium laser tag venues and youth culture audiences through a bold visual identity that positions the brand as elevated, immersive, and culturally relevant.

Branding

The branding combines futuristic tactical design with influences from urban street culture to create a bold, aggressive visual identity. Its high-tech forms, dark palette, and rebellious attitude position the brand as premium, immersive, and geared toward competitive play.

Thumbnail Concept

I quickly established the foundation of the laser gun design by hand drawing multiple profile thumbnails and selecting the strongest concept. I then used line art from that design as the structural guide for an image-to-image diffusion model, while a language model helped interpret the text prompt to define the style, finish, lighting, and materials of the final image. This workflow allows me to use AI efficiently while still driving the design decisions as an artist.

Redesign Workflow

In any creative process, design changes are inevitable. Regenerating a design solely from the original thumbnail concept often produces a completely different result, making it unsuitable for small iterative updates. To solve this, I developed a workflow that lets me use AI as a tool while still maintaining creative control over each revision.

Original Design

This image is based on the original design sketch. The redesign workflow begins with the final AI-generated image, which serves as the design lock to maintain consistency. 

AI Canny Conversion

Using an image-to-image diffusion model, I converted the original design into a canny line-art image. This creates a structural guide that can be edited while preserving the core form.

Human Design Revisions

I then drew over the canny line art to introduce design updates. These changes included adding a digital display, a scope, and an extended buttstock to support a larger battery.

Regenerated Design

Using the design locked image and updated canny drawing as inputs, the diffusion model regenerates the design while preserving its original look and incorporating the new changes.

Product Design Lock

I developed a dataset of turntable images of the product, used to create both product photography-style visuals and keyframes for product videos. To create a stronger design lock, this dataset could be used to train a custom LoRA, allowing the AI to generate visuals with consistent, accurate product fidelity across outputs.

Product & Model Posing

AI facilitated a multi-step process for creating an image of the subject holding the product. Through a blended workflow, I was able to extend the frame, guide the pose generation, and apply the final styling and branding, while remaining faithful to the original design of the gun.

Outpainting Process

The original image began as a close-up of the subject’s face. Using an AI outpainting process, the composition was extended to include the torso and arms.

Inpainting Process

As an additional step, the original image and the gun were used as inputs in an AI inpainting process to place the gun into the subject’s hands.

Apply Branding

Manual retouching, color adjustments, and logo placement were completed in Photoshop as the final step to unify the visual style and apply the branding.

I used ComfyUI’s node-based workflow features to art direct both still images and video generation assets through an iterative AI process, building a multifunction pipeline to generate, refine, and develop the final branding visuals and motion-based concept scenes.

Text-to-Image Generation

I art directed the final look through an iterative prompt-engineering process, testing different AI diffusion models and blending ultra-realistic and amateur-photography LoRAs to achieve the desired aesthetic.

Image to Video Generation

I used image-to-video workflows and prompt engineering to create motion scenes from the final stills, then refined and compiled them in After Effects for cohesive brand-driven video content.